Product ownerhip and product marketing for a music education platform.
Reached 105,000 users in 160 countries, delivering 1,5 million lessons per month, and maintaining an average of 26.5% course completion rates for our 6 week courses.
Managed a remote team of 30+ people, from product development to product marketing.
Marketing campaigns included performance marketing, SEO, PPC, SMM campaigns, and a partnership with "The Voice", including a television commercial.
Learned much from this product ownership role, both from successes and failures. Failures taught us much about the importance of user experience design, failing fast, and messaging value.